Our Services
Corona Impact Reports
Although every brand has been affected by the Covid-19 pandemic, not all of them have been impacted in the same way.
We help you to identify the specific effects of the pandemic on your business, as well as tracking global public opinion and trends to make sure you stay on top of the situation. Our flies also interpret the data reflecting crucial market shifts to highlight how both consumers and brands are continuing to respond to the pandemic and most importantly, what this means for your business.
Crisis Management
Even the best-laid plans can go awry, whether you’re dealing with a global pandemic or a PR misstep.
We deliver real-time analysis during the critical first 24 to 48 hours of a disrupted and unexpected event, followed by daily and weekly reports to track the effectiveness of your crisis management strategy.
Social Customer Care
How your brand reacts to what’s being said about it is absolutely essential, so we create regular reports to assess the performance of your customer care team.
We look at the quality of their responses and check whether brand guidelines are being met so that you don’t have to. We also compare your social customer care to that of your key competitors to keep you ahead of the pack.
Campaign Monitoring
The most creative, jaw-dropping campaign is worthless if you don’t know how well it’s working.
Our flies monitor the buzz around your targeted social campaigns so that you really understand how customers are reacting and know where to put your messaging and money next time around.
Audience & Market Segmentation
To give your customers what they want you need to know what they care about – what makes them tick? What brings them together? What divides them?
We develop unique social personas, rich with insight on your customers’ attitudes, beliefs, values, needs, emotions and behaviours, so that you can understand who you’re talking to and deliver them a product that feels made just for them.
Influencer Mapping
In the murky world of influencer marketing, it can be hard to know who to trust.
We identify influencers who are relevant for your brand and measure the influence of their voice among your customers. By finding only the most targeted and trustworthy brand ambassadors, we make sure that the right words are being said to the right audience.
Trend Forecasting
Staying one step ahead of your competitors means you have to give your customers what they don’t even know they need.
We track emerging consumer trends by studying a wealth of past data and identifying what frustrations and pain points they have experienced. We then use this insight to help you improve and innovate within your own products, services, processes and communications.
Brand Health
It’s a tough and crowded marketplace out there, with more and more brands competing to take up space in your customers’ hearts and minds.
We examine perceptions of your brand against your key competitors to allow you to understand where you stand in the marketplace and pinpoint any potential weak areas. We also provide a visual brand map after each wave of research, which can be included in a final report.
Fly On The Wall Digital also has data analytic capabilities, with experience in SQL and Tableau.